Practical Tips For Seo Copywriting For Keyword Synonyms, Variants From Seo Company India
- Saturday, May 29, 2010, 4:39
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There is plenty of good material available – SEO tools, tutorials, article, et al – on keyword research. You have the useful concept of keyword matrix and building website theme with silos. Good tutorials on copywriting for SEO : keywords in title, meta tags, alt tags, anchor text is freely available.
But practical copywriting tips for a website with high competition keywords seems missing.
How do you incorporate spelling variations across UK and US in your website copy? E.g., I want to optimize for both ‘search engine optimization’ and ‘search engine optimisation’ for website SEO Company India. Google will return different results for both.
How to optimize page content for both ‘faxless payday loan’ and ‘no fax payday loan’ for a site like Payday Loans UK , when both terms mean the same thing?
To write ‘search engine optimization/search engine optimization’ or ‘search engine optimization’ (also spelt as ‘search engine optimisation’) in copy would sacrifice readability.
For a large company, it makes sense to create website directory or separate URL for each country. This will nicely take care of geographical targeting as well as spelling variations/ colloquial/regional variants.
For a small business, I would recommend :
incorporate spelling variations in meta tags : description tag and title tags
CSS based websites with JQuery effects. You can hide the keyword variations text in layers to display them on click or mouse over for usability reasons.
But the main challenge is copy writing for alternative words or synonyms which mean same thing.
E.g., ‘payday advance’, ‘payday loan’ and ‘paycheck advance’ all refer to the same thing. If you try to optimize all within same page, you will either sacrifice keyword density or user readability.
Do research using keyword tools- like Adwords Keyword Suggestion Tool – the terms that people will type and think about synonyms that can fit naturally into your content. Do not stuff a page with keywords in an attempt to achieve keyword density of 3% to 5% : this will make copy look awkward, but if you can incorporate different synonyms while writing about a subject in a natural way, that can help users.
Some practical suggestions for copywriting :
Setup a blog within your website and write posts for each variation. Keyword in blog post should link to its landing page in website
Setup separate page in website for each keyword variation.
Incorporate keyword variations in meta tags : description tag and title tags
Last option is to write “payday advance / payday loan/paycheck advance” But this makes for inelegant writing.
Keyword research and copywriting for a website is an ongoing task. Keep at it and you will see results for sure!
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